A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report.
Source: www.tnooz.com
Travelers did about 45% of their searches on smartphones and tablets — not just on desktop computers. Half of those who use their smartphone for leisure travel inspiration ultimately book another way, such as by making a call or using a desktop computer or a tablet.
A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report.
Source: www.tnooz.com
Travelers did about 45% of their searches on smartphones and tablets — not just on desktop computers. Half of those who use their smartphone for leisure travel inspiration ultimately book another way, such as by making a call or using a desktop computer or a tablet.
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