Personalised Product Recommendations Help Conversion & Engagement

A new study by Barilliance indicates that up to 31% of ecommerce site revenues were generated from personalised product recommendations during Q4 2014.

Source: econsultancy.com

The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers.
Above the fold recommendations were found to be 1.7 times more effective than below the fold recommendations.
Out of the 20+ product recommendations types that were reviewed in this study, the most engaging recommendation type was ‘what customers ultimately buy’.
The Click-through rate (CTR) of personalised ‘Top Sellers’ recommendations was found to be two times more effective than the CTR of global (non personalised) ‘Top Sellers’ recommendations.

A new study by Barilliance indicates that up to 31% of ecommerce site revenues were generated from personalised product recommendations during Q4 2014.

Source: econsultancy.com

The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers.
Above the fold recommendations were found to be 1.7 times more effective than below the fold recommendations.
Out of the 20+ product recommendations types that were reviewed in this study, the most engaging recommendation type was ‘what customers ultimately buy’.
The Click-through rate (CTR) of personalised ‘Top Sellers’ recommendations was found to be two times more effective than the CTR of global (non personalised) ‘Top Sellers’ recommendations.