September 2014

According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. What exactly are travelers looking for? What’s popular? What content are they watching? Here’s what we found. Source: www.thinkwithgoogle.com Travelers want to do more than just watch videos […]

Since marketers are beginning to understand and ask questions of the complex digital advertising space (they have to) in a lot more depth and beginning to demand greater transparency to enable them to make more informed, savvy decisions when it comes to digital spend, there has been a lot of talk about the disintermediation of

Source: adwords.blogspot.co.uk Seventy percent of all mobile searchers have called a business directly from search ads! See how this "call to action" should be implemented

The emergence of mobile platforms, online reviews and the sharing economy are forcing hoteliers to face the facts when it comes to technology: waiting for tomorrow’s technology to arrive doesn’t guarantee success. Hoteliers must seize today’s opportunities to keep up with OTAs Source: www.hotelnewsnow.com Hoteliers have to face the facts when it comes to technology:

With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay. Source: blogs.sas.com * Reviews matter – business travelers look to the reviews to assess what their experience will be like.  If the review is positive or negative they want to know why. * Loyalty