If we want to improve our positioning on Booking.com as rapidly as possible in order to increase sales, it is obvious what needs to be done.

Source: www.tnooz.com

My last article on Tnooz: The algorithm of an OTA is usually a “reflection” of what positively or negatively affects their sales and marketing strategies. In this area the conversion ratio is a reference that allows both comparison between the hotels that are being sold, and the evolution of the effectiveness of the sales.

Read more to see some clear elements that influence the conversion rate from the point of view of an OTA (although almost everything applies to any hotel web page or any other broker)

See more at: http://www.tnooz.com/article/crack-the-booking-com-algorithm/#sthash.aIPxhsz7.dpuf