The holy grail of smart business decisions is a single view of the customer, from a single source of truth. Learn how to do that with Google Analytics! Francesco Canzoniere’s insight: Here’s a run-down of what this epic article we’ll cover: + Universal Analytics: Why don’t you love it more? + Universal Analytics: Why does your business need it? + Universal Analytics: What the heck is it? + Universal Analytics:…
Data Science
CategoriesWhy Modeling Churn is Difficult
Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes.
Source: blog.kissmetrics.com
For any metric you use to calculate churn, make sure you understand its limitations. The smaller the number of customers you have, the more likely month-to-month churn may appear to move up or down based solely on chance. If you have a large number of customers,…
Recent Comments