Data Science

Google Universal Analytics: Best Strategy & Implementation Tips

The holy grail of smart business decisions is a single view of the customer, from a single source of truth. Learn how to do that with Google Analytics! Francesco Canzoniere’s insight: Here’s a run-down of what this epic article we’ll cover: + Universal Analytics: Why don’t you love it more? + Universal Analytics: Why does your …

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Why Modeling Churn is Difficult

By FRANCESCO CANZONIERE

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Source: blog.kissmetrics.com For any metric you use to calculate churn, make sure you understand its limitations. The smaller the number of customers you have, the more likely month-to-month churn may …

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