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Source: webintravel.com

Said Huston, “Our employees are workhorses, not show ponies and you have to keep milking the cow. If you stop, they stop giving milk. You have to work the system like a farm,” …” What we want to do is get them out of technology into the hotel business.”

In other words, to use his farming analogy, hoteliers should farm out their technology to people who know how to “milk the cow”.