Booking.com seeks to become a tech provider for hotels and its work for Marriott brands’ websites is a harbinger of what’s going to happen next.
Source: skift.com
When users visit Marriott.it and click the search button they navigate to a Marriott-branded site powered by Booking.com where they can continue searching and booking in Italian.
It wouldn’t be hard to envision that Booking.com could transition from powering search and booking in foreign languages for hotels, as it currently does for Marriott International websites, to being the behind-the-scenes force for all of a chain’s websites.