Author name: FRANCESCO CANZONIERE

In a study of display advertising platforms, including Google and DoubleClick, we discovered five factors that affect the viewability of an ad, or how likely the ad is to be seen, and we’ve highlighted them in this infographic. Source: www.thinkwithgoogle.com An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are […]

Ryanair’s O’Leary and Emirates’ Clark interviews at industry conferences on the future of travel distribution Source: webintravel.com Both O’Leary and Emirates chief Sir Tim Clark predict drastically more direct, personalized distribution strategies made possible by digital platforms and big data analytics

Thomas Cook Group is aiming for 50% web penetration by 2015. Source: www.tnooz.com The digital transformation of the business is not getting the attention it deserves. Green was the driving force behind the modernisation of Thomas Cook, and it appears that everything is now place for it to reach the tipping point of 50% for

A growing number of companies are using natural language processing technology to analyze and enrich their data. This article looks at five leading NLP service providers that offer API integration. Source: www.programmableweb.com Natural language processing, or NLP, refers to a field of technology focused on the application of algorithms and mathematical models to analyze human

Europe is undoubtedly one of global tourism’s heavyweight contenders when it comes to international travel. Research from the United Nations World Tourism Organisation (UNWTO) showed that 563 million people visited Europe in 2013, which helped amass $489 billion in tourism receipts, making the content the highest performer in the world in both areas. Source: www.hospitalitynet.org