Author name: FRANCESCO CANZONIERE

Despite contracts between hotel chains and online travel agencies that mandate all distributors get the same room rates as displayed on the hotels’ own web Source: skift.com Once travelers realize that the room rate on Expedia may be significantly lower than the one offered on Booking.com, or vice versa, then there would be all the […]

Three economists explain how it’s different from selling a product. Source: www.gsb.stanford.edu Tourism is an “experience good”, where the value of the service is unknown until you use it. Tripadvisor and online reviews make this value more “tangible”, visible and trustable and this increases the chances for the service to be sold.This funny video, produced

If we want to improve our positioning on Booking.com as rapidly as possible in order to increase sales, it is obvious what needs to be done. Source: www.tnooz.com My last article on Tnooz: The algorithm of an OTA is usually a “reflection” of what positively or negatively affects their sales and marketing strategies. In this area

New research by Wharton’s Eric Bradlow shows how marketers can track binge-buying behavior to effectively target profitable customers. Source: knowledge.wharton.upenn.edu One of the most established practices in the field of marketing and customer valuation is to summarize a customer using what’s called RFM segmentation — recency, frequency, monetary value. You have to add one more letter to

As widely expected, Chinese search giant Baidu has confirmed “a strategic investment and co-operation agreement” with Uber. Source: www.tnooz.com Chinese search giant Baidu has confirmed “a strategic investment and co-operation agreement” with Uber.