Three economists explain how it’s different from selling a product.
Source: www.gsb.stanford.edu
Tourism is an “experience good”, where the value of the service is unknown until you use it. Tripadvisor and online reviews make this value more “tangible”, visible and trustable and this increases the chances for the service to be sold.
This funny video, produced by the Stanford University, is useful to remember that the basics of tourism marketing can work even in the middle of the desert:
- Create a memorable experience;
- Delight your customers;
- Convert them into apostles;
- Ask them to share their experience on social media such as Tripadvisor;
- Keep working on building your reputation.