Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts …

Source: www.practicalecommerce.com

In statistical analysis, a cohort is a group of people or subjects who all share some time-bound event, characteristic, or experience. Google has added a basic cohort analysis report to its popular Analytics suite that may help marketers and analysts identify time-based trends like testing the effectiveness of forms, content, products, or ads.