A recent sponsored report has found a direct link between frontdesk up-selling and both positive reviews and guest satisfaction.

Source: www.tnooz.com

This research found the following results after analyzing 11,000 online property reviews for the resorts.
Guest who selected an offered paid upgrade left reviews with a 4.6 score – compared with 4.7 for those guests who received complimentary upgrades.
When asked about “value for money,” the paid upgrades gave a 4.2 score, which is a 25% higher satisfaction rate than guests with no upgrades, while complimentary upgrades had a 33% higher satisfaction rate than no upgrade.