How Sincere Thomas Cook’s “Digital Spiritualisation” Really Is?

Thomas Cook Group is aiming for 50% web penetration by 2015.

Source: www.tnooz.com

The digital transformation of the business is not getting the attention it deserves. Green was the driving force behind the modernisation of Thomas Cook, and it appears that everything is now place for it to reach the tipping point of 50% for web penetration during the next year.

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