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Facebook New Places Directory Aims to Win the Battle for Local Search

November 15, 2014 /
Marketing Online / Scoop.it

Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was

…

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Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings

November 15, 2014 /
Marketing Online / Scoop.it

Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be

…

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Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall

November 11, 2014 /
Marketing Online / Scoop.it

Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…

…

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Factors Affecting Your Local SEO Strategy on Google

October 29, 2014 /
Marketing Online / Scoop.it

How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.

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OMG! Mobile voice survey reveals teens love to talk

October 20, 2014 /
Marketing Online / Scoop.it

Source: googleblog.blogspot.co.uk

Though it’s already helping a lot of people save time and simplify their days, there’s also potential for voice search to do a lot more in the future. An example: 45% of teens—and 36% of adults!—wish they could place a pizza delivery order using voice search on their mobile device. 


Southwest Airlines’ New Homepage Design Fails on User Experience

September 30, 2014 /
Marketing Online / Scoop.it

Large images are visually appealing, but they can harm the overall user experience if they aren’t appropriately prioritized.

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Google – The 2014 Traveler’s Road To Decision

September 28, 2014 /
Hotel Marketing / Marketing Online

Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere   Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower prices and better deals. – 53%…

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Google Now Lets Travelers Know When Flight Prices Drop

September 25, 2014 /
Hotel Marketing / Marketing Online / Scoop.it / Travel Metasearch

Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can t

Source: searchengineland.com

Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight.

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The Online Travel Planning Journey of Today’s Leisure Consumers

September 23, 2014 /
Marketing Online / Scoop.it

Source: www.slideshare.net

Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as: 
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old) 
– Number of touch points on mobile=1, desktop=5 
– Mobile devices used more by youngsters during the online travel planning journey 
– 23% of bookings are “mobile” 
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third. 

…

Read more »

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