Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
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Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
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Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
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Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…
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How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
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Source: googleblog.blogspot.co.uk
Though it’s already helping a lot of people save time and simplify their days, there’s also potential for voice search to do a lot more in the future. An example: 45% of teens—and 36% of adults!—wish they could place a pizza delivery order using voice search on their mobile device.
Large images are visually appealing, but they can harm the overall user experience if they aren’t appropriately prioritized.
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Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower prices and better deals. – 53%…
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can t
Source: searchengineland.com
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight.
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Source: www.slideshare.net
Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as:
– Mean touch points = 6.5 (up to 7,9 for people 25-34 age old)
– Number of touch points on mobile=1, desktop=5
– Mobile devices used more by youngsters during the online travel planning journey
– 23% of bookings are “mobile”
– OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third.
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