Navigation
Main navigation
  • Home
  • Services
    • Services
    • Staff
  • Contact us
  • Clients
  • Blog
  • English
  • Español
Mobile navigation
  • Home
  • Services
    • Services
    • Staff
  • Contact us
  • Clients
  • Blog
  • English
  • Español
Close

Tag: Branding

Categories
  • Tags
  • Hotel Marketing
  • Marketing Strategy
  • Travel Distribution
  • Google
  • mobile marketing
  • Travel trends
  • SEO
  • Tripadvisor
  • Search Engine Marketing
  • Hotel Distribution
  • Social Media
  • Revenue Management
  • Marketing Optimization
  • mobile
  • Categories
  • Analytics
  • Data Science
  • Hotel Marketing
  • Marketing Online
  • Marketing Online
  • OTAs
  • Performance Marketing
  • Predictive Analytics
  • Revenue Management
  • Scoop.it
  • SEO
  • Travel Distribution
  • Travel Metasearch
  • Uncategorized

What Drives Online Hotel Choice, a Cornell Eye Tracking Study

October 17, 2014 /
Marketing Online / Scoop.it

Source: www.hotelschool.cornell.edu

“We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered in this initial study, looking at issues such as what kinds of images have the most impact…

Read more »

How Millennials Think Differently about Brands — K@W

October 08, 2014 /
Marketing Online / Scoop.it

Today’s consumers can be a brand’s biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton’s Americus Reed.

…

Read more »

Languages

  • Español
  • English

We Are Social

Search

Recent Posts

  • HotelTonight Adds Rate Tracking To Push Users’ Activity
  • Trivago Doubled Its Revenue In Just 1 Year
  • The Formula To Choose The Perfect Flight
  • How To Perform Smart Web Data Analysis With Google Analytics
  • Most Important Factors In Choosing a Hotel Rewards Program

Recent Comments

    Archives

    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
    • October 2014
    • September 2014

    Categories

    • Analytics
    • Data Science
    • Hotel Marketing
    • Marketing Online
    • Marketing Online
    • OTAs
    • Performance Marketing
    • Predictive Analytics
    • Revenue Management
    • Scoop.it
    • SEO
    • Travel Distribution
    • Travel Metasearch
    • Uncategorized

    Get in touch

     

    Contact us

    Languages

    • Español
    • English

    Últimos Posts

    • HotelTonight Adds Rate Tracking To Push Users’ Activity
    • Trivago Doubled Its Revenue In Just 1 Year
    • The Formula To Choose The Perfect Flight
    • How To Perform Smart Web Data Analysis With Google Analytics
    • Most Important Factors In Choosing a Hotel Rewards Program

    Tweets

    • The New Shopping Experiences Tourists Expect From Iconic Destinations http://t.co/TTjVjZBMNJ http://t.co/eskdqch8Jh 6 years ago
    • United Airlines Tests Beacons To Navigate Travelers At The Airport http://t.co/tYR2CmNpwl http://t.co/DocSRkDpaK 6 years ago
    • Marriott's Non-Transactional Email Helps Increase Revenue 86% Year-Over-Year http://t.co/gx1lOF7c4v 6 years ago
    • Marriott's Non-Transactional Email Helps Increase Revenue 86% Year-Over-Year http://t.co/a1bkAe2vrc http://t.co/ZSkCdP0SxR 6 years ago
    • 16 Email Marketing Tools Worth Using http://t.co/Jk2bYw6z3V http://t.co/dMWHDvRD13 6 years ago

    We Are Social

    Copyright 2014

    This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Siempre activado
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    GUARDAR Y ACEPTAR