How to Reduce Friction and Increase Conversions Using the Fogg Model

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a psychological framework for reducing friction.

Source: unbounce.com

According to Fogg’s model, behavior occurs with the presence of three elements: motivation, ability and triggers. When the expected behavior doesn’t take place, it means that one of the three elements is missing.add your insight…

Leave a Comment

How to Reduce Friction and Increase Conversions Using the Fogg Model

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a psychological framework for reducing friction.

Source: unbounce.com

According to Fogg’s model, behavior occurs with the presence of three elements: motivation, ability and triggers. When the expected behavior doesn’t take place, it means that one of the three elements is missing.add your insight…

Leave a Comment

Scroll to Top