The Scotland-based metasearch company argued that the original ruling by Britain’s Office of Fair Trading restricted consumer access to discounts. Source: www.dailymail.co.uk Skyscanner took its case to the UK Competition Appeal Tribunal (CAT), which ruled in its favour and sent the case back to the CMA. CMA had accepted commitments from Expedia, Booking.com and Intercontinental Hotels Group, which meant consumers would need to join a membership scheme, or closed group, to view discounted…
Ryanair has signed a deal with Amadeus and will sell the carrier’s inventory through its global distribution network.
Today’s announcement comes a few months after Travelport announces a distribution deal with Ryanair and reinforce Ryanair’s Strategy to get a bigger slice of the business travel pie.
Leverage the psychology of desire and you’ll increase landing page conversions. Successful brands are already doing it – here’s how you can do it too.
To create desire for your product, you need to:
– show people how using your product or service will either reduce pain or increase pleasure in their lives
– reassure them that is a perfectly acceptable behavior to undertake.
Airbnb creates desire for their service by using beautiful product images. By using professionally-shot photographs that showcase the properties at their absolute best, they increase individual incentive to stay at one.
-> Adding appealing images, Airbnb increases expected pleasure/perceived quality and social approval for these non conventional accommodations.