More strategic moves by Expedia Inc as it invests $270 million in South American online travel agencies Decolar and Despegar.
Marketing Online
CategoriesGoogle Universal Analytics: Best Strategy & Implementation Tips
The holy grail of smart business decisions is a single view of the customer, from a single source of truth. Learn how to do that with Google Analytics! Francesco Canzoniere’s insight: Here’s a run-down of what this epic article we’ll cover: + Universal Analytics: Why don’t you love it more? + Universal Analytics: Why does your business need it? + Universal Analytics: What the heck is it? + Universal Analytics:…
How Do You Sell a Travel Experience?
Three economists explain how it’s different from selling a product.
Source: www.gsb.stanford.edu
Tourism is an “experience good”, where the value of the service is unknown until you use it. Tripadvisor and online reviews make this value more “tangible”, visible and trustable and this increases the chances for the service to be sold.
This funny video, produced by the Stanford University, is useful to remember that the basics of tourism marketing can work even in…
How Do OTAs Win With Loyalty?
Some of the main customer acquisition techniques of online travel agencies were analysed in the first part of this article.
Source: www.tnooz.com
My new article on Tnooz highlights the tactics and strategies that OTAs are employing to gain the customers’ trust.
Facebook New Places Directory Aims to Win the Battle for Local Search
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was
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Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
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Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…
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Hospitality Net – Integrating Revenue Management, Marketing Data and Analytics | By Kelly McGuire
It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.
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Factors Affecting Your Local SEO Strategy on Google
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
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Yelp’s New Interesting Alternative to Tripadvisor`s Instant Booking Feature
Yelp is rolling out an instant booking button for hotels that is powered by online travel company Hipmunk but without users leaving the Yelp site or app.
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