Source: googleblog.blogspot.de

85% of People Select One of the Best Flight Results When Offered on Google Flights

Google isn’t just dominating search, but digital advertising across the board.

Source: searchenginewatch.com

TripAdvisor is starting to use the assets from some of its recent acquisitions with the launch of what it calls a «Neighbourhoods» service.

Source: www.tnooz.com

Expedia’s recent acquisitions might make it the biggest fish in the pond, but Priceline Group appears to have its sights set on growing the pond itself.

Source: www.travelweekly.com

Most of Expedia’s strategy is focused on defending the US market, whilst Priceline’s growing focus is on technology, new markets and products.

Get your social media platforms optimized with the right image sizes and stand out from the crowd.

Source: www.digitalinformationworld.com

According to Google Search data, «staycations» are more popular than ever, and those looking to get away are escaping to unexpected destinations. For more insights into summer travel, check out the infographic.

Source: www.thinkwithgoogle.com

Where are people across the U.S. looking to stay this summer?
Hint: It’s closer to home than you think. The most popular hotel
destinations are often the ones just down your street. 

New York City is the most-searched destination for New YorkersWashingtonians…

We looked at Google data to see which summer trends are on the rise. From the best BBQ to the most sunburned states, here’s what’s heating up and what it might mean for marketers.

Source: www.thinkwithgoogle.com

During summer travel season, searches for hotels go up. While we’re seeing a general shift to mobile, this shift grew 86% faster in the summer months than any other time last year. People are looking for everything…

Bing’s Duane Forrester lists in order the priorities site owners should invest in for better search rankings.

Source: www.stonetemple.com

Takeaways:

Content is Still King: If you’re a searcher coming in and looking at something and you don’t have a high degree of confidence in it, the most logical thing that’s going to happen is, you’re going to go back. Remember, the finite size of a page is known. It’s easy to understand how long…

Beyond the sexy headlines and stock gains and losses behind Expedia Inc. seeking to acquire Orbitz Worldwide for $1.6 billion and grabbing Travelocity for

Source: skift.com

It probably means that it is time to accelerate hoteliers efforts to get travelers to book directly on their own websites…

Rocketmiles, a Chicago startup that offers airline miles in exchange for hotel bookings, reportedly will be acquired by Priceline Group for about $20 million, likely as a way to start a loyalty program.

Source: www.chicagotribune.com

Loyalty and incentives: the new battle field for the hotel customers