Uber is committed to ensuring riders have a safe, reliable and hassle-free way to move around their city. Sometimes we see such high demand that the number of available cars gets tight. During this time, dynamic pricing will automatically go into effect to… #montreal #pricing #pricingupdates

Source: blog.uber.com

Uber has recently explained how they prevent user dissatisfaction during the booking process through a multi-step confirmation screen that requires the rider to type in the price…

Uber won’t charge more than 2.8x the normal rates; Lyft will top out at 3x a normal fare.

Source: time.com

Demystifying SEO with experiments

Source: engineering.pinterest.com

There are hundreds of different ways to do SEO, including sitemaps, link-building, search-engine-friendly site design and so on. The best strategy for successful SEO can differ by product, by page and even by season. Identifying what works best for each case helps us move fast with limited resources.

Does e-commerce decline on days when TV viewership surges, or do people multitask and shop while they watch?

Source: knowledge.wharton.upenn.edu

Does e-commerce decline on days when TV viewership surges? Or, on the other side of the coin, will people spend more money shopping online if, for example, the big game turns into a boring blowout, or when reruns dominate the airwaves? It’s possible that while on average, high levels of television viewership impact…

We’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations & tools.

Source: blog.kissmetrics.com

Very good summary of articles, tools and other resources on Google Analytics.

Gain a deeper understanding of what’s really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.

Source: moz.com

Hotel Marketers should think less about all the elements that might have a second-order or purely correlated effect on Google’s rankings, rather than just concentrate on what we know to be directly causal.

TripAdvisor has acquired Netherlands-based restaurant and booking services IENS and SeatMe.

Source: www.tnooz.com

The team at TripAdvisor’s previous foray into the restaurant, La Fourchette, will lead the integration. French brand La Fourchette was acquired by TripAdvisor in May 2014.

Pairing the right sound with the right brand can reap rewards for marketers — but today’s savvy consumers will also pick up mismatches instantly.

Source: knowledge.wharton.upenn.edu

“If a picture is worth a thousand words, then the right sound at the right moment might be worth a thousand pictures.”

Consumers will interact with screens less and less as technology becomes more advanced and sound will become even more paramount as a signal to the brain.

Companies…

These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet?

Source: www.clickz.com

3 tools to help with implementation of Analytics:

1. Google Analytics In-Product Diagnostics – Quickly Understand Issues With Your Account2. Google Tag Assistant – See Tags of Any Site With Ease3. Google Analytics Debugger – Troubleshoot Your Analytics Instance

I’d add some good Chrome extensions such as Ghostery and…

Electrolux VP Yasushi Kusume explains what’s really going on in our heads when we decide to choose one brand over another, and how to make sure that customers choose yours.

Source: designcouncil.org.uk

‘Most of the time, your brain favors speed, interpreting events based on rules of thumb that are easy to apply, but not always logical.’ 

This idea is based on concept in psychology called dual process theory. Its basic idea is that when weighing-up options individuals use…