Hotel Marketing

Study: How Millennials Travel Differently Compared to Generation X and Mature Travelers

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In 2014, Hipmunk launched its annual Millennial Travel Habits Study to uncover how millennials travel differently than their generation X and mature traveler counterparts. What we found was enlightening, informative and oftentimes humorous. Did you ever expect a millennial to be willing to stand for the duration of a flight to save a few bucks? Neither did we. Once again,…

Source: blog.hipmunk.com

The main conclusions of the study seem to fall in line with prevailing Millennial traits. Technology and design focused products and services resonate well with the younger generation, provided they’re cost effective and efficient.

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New Evidences Of Travel Brokers’ Use Of Google Limited Offers Ads To Sell Directly Online

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While examining Hotel Ads today using our favorite search query we spotted a new format for Limited Offers in Google Hotel Ads which allows the user to book using Google Wallet. This is the first time we’ve seen this combination of technologies used together, and the first time we’ve seen Google Wallet on desktop.

Images and a walkthrough of the entire experience after the hop…

Source: www.koddi.com

Even hotel brokers, that were not supposed to sell directly, can now sell hotel rooms easily through Google’s B2C platform. What hoteliers consider their B2C competitors may change shortly… If you do not know about Google limited offers see more on this good article

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Study: a 10% Increase in Airbnb Supply Results in a 0.35% Decrease in Local Hotel Room Revenue

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Airbnb is having a real financial impact on the hospitality industry, and it’s time for incumbents to acknowledge and meet the challenge.

Source: www.thestreet.com

According to a recent report from Boston University, a 10% increase in Airbnb supply results in a 0.35% decrease in hotel room revenue, which translates into a 13% impact on revenue in Austin, Texas, which is home to the highest Airbnb supply.

This study also found that lower-priced hotels and hotels that don’t cater to business travel are the most affected by Airbnb. As a result of these impacts, the researchers found, hotels are reducing prices in an effort to stay competitive.

“Our work provides empirical evidence that the sharing economy is making inroads by successfully competing with, and acquiring market share from, incumbent firms,” the report reads.

Airbnb “is going to put out an additional supply of lodging rooms, and anytime you increase supply, holding demand constant, Economics 101 effectively means that prices go down,” Carroll said in a phone interview. “Airbnb is not driving demand, they’re probably shifting demand from some other hotels.”

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Accor Introduces Accorhotels App For The New Apple Watch™

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Available in 10 languages, it promotes top Accor hotels and destinations and allows users to manage current bookings.

Source: ehotelier.com

Accor will offer guests an Accorhotels iOS app for Apple Watch™, which is to be released soon.
Accorhotels customers will: Receive alerts telling them the online check-in service is open Access information about their bookings: arrival dates, number of nights, number of guests Receive information about the hotel’s services (free WiFi, car park, spa, swimming pool, etc.) Access the interactive map, the itinerary to find the hotel and the local weather forecast Access their Le Club Accorhotels loyalty card details, with their status and loyalty points.

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Hospitality Net – Integrating Revenue Management, Marketing Data and Analytics | By Kelly McGuire

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It is not news to hoteliers that there are advantages to revenue management and marketing working more closely together. The better synchronized these two activities are, the more profitable the enterprise becomes. As an industry, we’ve been talking about opportunities in this area for a while, and recently with the advent of digital marketing and personalization initiatives, the need has grown for these groups to work more closely together. In this article, I’ll talk about emerging opportunities to synchronize demand generation and demand control activities with the goal of profitably increasing guest engagement and guest conversion.

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