As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.
Search engines have continually updated their algorithms to better understand and deliver what people are seeking. They have also worked to better identify and separate the high-quality content from the low-quality so they are able to provide users with the information that will best serve their needs.
As search engines have become better at predicting which pages will be the most useful, customers have also begun to realize that they have the right to expect relevant and valuable material. The industry has evolved to the point where if you want to appeal to the modern audiences, you must design content that focuses on these customers rather than the search engines. When your primary intention is to create highly engaging material that people can appreciate and learn from, you will succeed both in attracting your ideal customers and in ranking well with the search engines.
Marketers no longer chase the algorithm, they optimize content for the user.
Want to get more out of live streaming your event? Here’s how to stream Google Hangouts on Air to YouTube and how you can use this to get more exposure.
There are many webinar and video chat tools available. They offer the possibility for greater communication, but can also be quite confusing. YouTube and Google Hangouts on Air eliminate the confusion and offer the additional benefit of recording your event while showing it in multiple places at once.
Read on and discover how to stream your next Google Hangout on Air to YouTube.
Want to send a place point from Google Maps desktop to your mobile app? Now you can!
You can now send a place you found using the desktop version of Google Maps directly to your device, be it an iPhone or Android phone running the Google Maps app.
As long as you are signed into to both the desktop version and have signed in to your app based version of Google Maps, Google will show the device(s) that is available to send it to.
It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep
These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.
So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.
Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.
A comprehensive guide for ranking well in local search when you are managing multiple business locations. Most of these best practices are both good for single and multi-location businesses.
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
Though it’s already helping a lot of people save time and simplify their days, there’s also potential for voice search to do a lot more in the future. An example: 45% of teens—and 36% of adults!—wish they could place a pizza delivery order using voice search on their mobile device.
“We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered in this initial study, looking at issues such as what kinds of images have the most impact…
Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower prices and better deals. – 53%…