Google Adwords Archivos - Travel Performance Marketing Agency Spain

Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth?

FRANCESCO CANZONIERE / Booking.com, Expedia, Google, Google Adwords, Hotel Distribution, Hotel Marketing, Marketing Strategy, Metasearch, OTAs, Travel Distribution, Travel trends, Tripadvisor, Trivago

It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep

Source: www.adgooroo.com

These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.

So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.

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How To Perform Smart Web Data Analysis With Google Analytics

FRANCESCO CANZONIERE / Data Science, Google Adwords, Google Analytics, Google Tag Manager, Marketing Optimization, Marketing Strategy

Discover the gems in 80% of Google Analytics that you are not using, features that will transform your ability to identify high-impact insights and actions.

Source: www.kaushik.net

Here are the ten hidden gems that are covered in this post:

1. Affinity & In-Market Segments: Understand Your People Better
2. Google Analytics Shortcuts: Save Your Complex Views
3. Custom Dimensions: Deeper Unique-You Analysis
4. Time Lag & Path Length: Pan-Session Ecommerce Analysis
5. Assisted Conversions: Smarter Marketing Impact Attribution
6. Custom Alerts: Get Your Known Unknowns!
7. Download Solutions: Benefit From The Wisdom Of Crowds
8. Search Queries: Get Your Organic Keyword Data Back!
9. GA Applications: Your Everyday Challenges Amazingly Solved!!
10. Shopping Behavior Analysis: Funnel Your World!
Bonus: Channel Groupings, Site Speed and more

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What Drives Online Hotel Choice, a Cornell Eye Tracking Study

FRANCESCO CANZONIERE / Branding, Google, Google Adwords, Hotel Marketing, Marketing Optimization, Marketing Strategy, Search Engine Marketing, SEO, Travel Distribution

Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered

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Google – The 2014 Traveler’s Road To Decision

FRANCESCO CANZONIERE / Booking.com, Direct Distribution, Expedia, Google, Google Adwords, Google Hotel Finder, Hotel Marketing, Marketing Strategy, Metasearch, mobile marketing, OTAs, Performance Marketing, Revenue Management, Search Engine Marketing, SEO, Travel Distribution, Tripadvisor

Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower

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