Google – The 2014 Traveler’s Road To Decision

Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT.


 

Here a quick recap of the most important insights:

– 76% of leisure travelers select an OTA for its lower prices and better deals.
– 53% of business travelers select an OTA for its better site tools and options.
– 20% of travelers move to competitors’ sites due to a poor mobile experience.
– 13% of travelers stop using brand altogether due to a poor mobile experience.
– Over 65% of travelers begin researching online before deciding where or how they want to travel.
– Travelers are less loyal to Hotels’ Brand sites & apps and increasingly turn to search engines for online trip planning.
– During the comparing stage of their trip planning is when Travelers rely the most on specific brand names/websites searches and also on price-related terms searches.

View the complete and insightful video presentation at the end of the above embedded ppt or just go straight to: www.youtube.com/watch?v=H3vCrnIKm_k

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