You want to include *just enough* information on your landing page to close the sale. So how do you know when you need a long-form sales page?
Take a look at your sales page and take some time to:
- Determine if going long-form is the right call. Depending on the particulars of your offer and how aware your prospects are of their problem and the solution, keeping it concise may be exactly what the doctor ordered.
- See if your page is suffering from any of the common mistakes cited above. If it is, take the time to rework your design or copy.
- A/B test a longer version against a shorter version. No matter how much we’d all love for there to be tried and true best practices, there simply aren’t any. You’ve got to test for yourself.