The new Ryanair - a mobile-first travel retailer - Tnooz - Travel Performance Marketing Agency Spain

Ryanair is promising “a big investment in digital and a big investment in data” as it enters the second year of its “Always Getting Better” approach.

A number of initiatives were mentioned, including but not limited to, and will be held by the end of 2015:

A native app for IoS and Android, by the end of March
A hold-my-fare-for-24-hours feature, by June
A fare-comparison feature integrated into the search results which come up on ryanair.com desktop and mobile apps to highlight savings, by June and developed in-house
Personalized websites, or at least web sites segmented by location or customer groups, in October
Destination content generated by Ryanair customers
Further enhancements to its relationships with Travelport, Amadeus and Google Flight Search
Tours, activities and restaurant content available at destination via the app

Ryanair is promising “a big investment in digital and a big investment in data” as it enters the second year of its “Always Getting Better” approach.

A number of initiatives were mentioned, including but not limited to, and will be held by the end of 2015:

A native app for IoS and Android, by the end of March
A hold-my-fare-for-24-hours feature, by June
A fare-comparison feature integrated into the search results which come up on ryanair.com desktop and mobile apps to highlight savings, by June and developed in-house
Personalized websites, or at least web sites segmented by location or customer groups, in October
Destination content generated by Ryanair customers
Further enhancements to its relationships with Travelport, Amadeus and Google Flight Search
Tours, activities and restaurant content available at destination via the app

The new Ryanair – a mobile-first travel retailer – Tnooz