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Tag: Google

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      Google Replaces Local Carousel For Hotels With a 3-Pack of Organic Listings

      November 15, 2014 /
      Marketing Online / Scoop.it

      Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s be

      …

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      Factors Affecting Your Local SEO Strategy on Google

      October 29, 2014 /
      Marketing Online / Scoop.it

      How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.

      …

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      OMG! Mobile voice survey reveals teens love to talk

      October 20, 2014 /
      Marketing Online / Scoop.it

      Source: googleblog.blogspot.co.uk

      Though it’s already helping a lot of people save time and simplify their days, there’s also potential for voice search to do a lot more in the future. An example: 45% of teens—and 36% of adults!—wish they could place a pizza delivery order using voice search on their mobile device. 


      What Drives Online Hotel Choice, a Cornell Eye Tracking Study

      October 17, 2014 /
      Marketing Online / Scoop.it

      Source: www.hotelschool.cornell.edu

      “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered in this initial study, looking at issues such as what kinds of images have the most impact…

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      Google – The 2014 Traveler’s Road To Decision

      September 28, 2014 /
      Hotel Marketing / Marketing Online

      Full extract (ppt) and video of the Google Hangout presentation of the Google’s 2014 Traveler’s Road To Decision Study made in collaboration with Ipsos MediaCT. Google – The 2014 Traveler’s Road To Decision from Francesco Canzoniere   Here a quick recap of the most important insights: – 76% of leisure travelers select an OTA for its lower prices and better deals. – 53%…

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      Google Now Lets Travelers Know When Flight Prices Drop

      September 25, 2014 /
      Hotel Marketing / Marketing Online / Scoop.it / Travel Metasearch

      Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can t

      Source: searchengineland.com

      Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight.

      …

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      Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords

      September 24, 2014 /
      Hotel Marketing / Marketing Online / Marketing Online / Scoop.it / SEO

      Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.

      Source: moz.com

      …

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      The Essential Guide to Creating an SEO-Friendly Customer Journey

      September 24, 2014 /
      Marketing Online / Marketing Online / Scoop.it / SEO

      Learn how to integrate a successful SEO strategy into your customer’s buying journey.

      Source: blog.hubspot.com

      …

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      US Department of Transportation (DOT) Likely To Apply Stricter Consumer Protection Regulation To Metasearch Sites

      September 23, 2014 /
      Marketing Online / Scoop.it

      The US Department of Transportation has proposed a new travel metasearch rule. Google, Kayak, Hipmunk, Skyscanner, Travelzoo, and TripAdvisor oppose it.

      Source: www.tnooz.com

      One of the more surprising counter-arguments by the lawyers of the six metasearch companies that are putting up a united front against the DOT (Google, Kayak, Hipmunk, TripAdvisor, Skyscanner, and Travelzoo/Fly.com) is this: “The metasearch site, in connection with a consumer’s search and the provision of responsive data, does not collect personal identification, payment, or frequent flyer information from the user.” That statement is surprising because the conventional wisdom in the industry is that metasearch sites are about to start doing precisely that. Plans are believed to be afoot for metasearch sites’s user interfaces to ask users for identifying information, payment details and loyalty program membership accounts to help filter relevant search results and speed up the purchase. This functionality is said by some insiders to be vital for mobile apps and websites. Users want to be able book travel without having to leave the metasearch sites themselves and without having to type in their credit card and loyalty numbers repeatedly on tiny devices. But metasearch companies argue they are not actually “collecting” that information. They are passing it through to the third-parties.

      …

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      The Online Travel Planning Journey of Today’s Leisure Consumers

      September 23, 2014 /
      Marketing Online / Scoop.it

      Source: www.slideshare.net

      Some valuable insights about the complexity of the traveler’s search-shop-buy journey, such as: 
      – Mean touch points = 6.5 (up to 7,9 for people 25-34 age old) 
      – Number of touch points on mobile=1, desktop=5 
      – Mobile devices used more by youngsters during the online travel planning journey 
      – 23% of bookings are “mobile” 
      – OTAs are the first place that travel websites consumers visit when they plan trips. Google second and Tripadvisor alike websites third. 

      …

      Read more »

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