SurveyMonkey 2015 Hospitality Consumer Report reveals lodging and dining habits and preferences, as well as most trusted brands.
The benefits travelers seek the most from a rewards program are:
- discounted rates or pricing (77 percent),
- points toward a free product or stay (63 percent)
- special perks or amenities like free meals or Wi-Fi (49 percent).
Those who stay in hotels for business purposes four or more times per year prefer to earn points toward a free product or stay.
Of those surveyed, the reason they choose a particular hotel:
- No. 1 : 27% said price
- No. 2: Quality of accommodations (22%)
- No. 3: Location (21%)