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Brand Term Bids: How Much Overlap Is There Between PPC and SEO Brand Positions?

Should you bid on brand terms? Bing Ads research shows that the performance of brand keywords varies according to many factors, including not only the competit… Source: www.slideshare.net According to Bing’s researches, we can deduce that bidding on brand terms add a 32 percent of the clicks we receive, thanks to paid search. We also […]

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The 2014 Ranking Factors for Google

Notable findings of the 2014 White Paper, including rank-correlation analyses, averages and Ranking Factors. Source: blog.searchmetrics.com NEW* User SignalsBoth the click-through rate and the time-on-site are considerably higher in better ranking sites – this may appear obvious, but average values determined over many URLs can be used as a benchmark for your own optimization.The bounce rate

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The End of Ownership: The Zero-Marginal-Cost Economy

Within industries like hospitality and transportation, entrants are succeeding not by optimizing production but by eliminating production cost altogether. Source: thenextweb.com Welcome to the zero-marginal-cost economy, a way of doing business where ownership of a core process is surrendered to community collaboration.Within service industries like hospitality and transportation, new entrants such as Uber or Airbnb are

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How Airlines Sites Improve Their Direct Bookings To Fight Back Against OTAs

For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking

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How To Build Your Marketing Automation Platform To Increase Revenue With a Small Budget

Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its initial complexity. Source: www.slideshare.net Good tips and explanations on how to build a cost-effective customizable Marketing Automation platform in order to boost revenue and profits.

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2014 Travel Report: 21% of Hotel Bookings Are Made On A Smartphone Or Tablet

Travel Flash Report. Online travel’s never looked so mobile. SEPTEMBER 2014 Source: www.slideshare.net 21% of Hotel Bookings Are Made On A Smartphone Or Tablet and this doesn’t include in-app sales, which add up to a significant share of incremental bookings made on mobile devices – about 12% of mobile conversions in June.  OTAs’ bookings climb by

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