How does the U.S. hotel industry stack up against other sectors in terms of revenue and profitability?
The upper-midscale segment proved most resilient during the recession, Wilson said. The segment recorded a net change in revenue per available room of 104.4% when measuring the percent of 2007 RevPAR achieved in 2013. (A reading of 100% would indicate the same reading in 2007 as in 2013.) The upper-upscale and midscale/economy segments followed…
Aug. 18 (Bloomberg) — Airbnb, the site upending the hotel industry, is the darling of the sharing economy. Can the old-world hotel industry do anything to h…
TripAdvisor has revealed a new study shoeing the key factors that drive engagement from travellers researching places to stay on the website’s property pages. The study analysed data such as the number of reviews, management responses, and photo and video content across a sample of hotel and B&B pages to reveal which factors most encourage …
Properties that respond to over 50 percent of their reviews increase their likelihood of…
Starwood today announced an expansion of its SPG loyalty program that gives meeting and travel planning professionals the ability to earn points for bookings.
Essencially, Starwood will try to "influence" the key decision makers in business travel, by awarding them with personal benefits for what they do at work.
Therefore, this is an update of an old (and evergreen) sales technique that now moves from "tacit to explicit"…
If you’ve ever tried to book a flight during February’s school vacation weeks, or a hotel in Arizona in August, you’ve seen demand-based pricing in action. In some cities, even parking meters adjust their prices based on how many spots are left on a block.
Now a San Francisco startup, Beyond Pricing, is bringing demand-based pricing to people who rent out their homes — or just spare rooms — through Airbnb. The free service adjusts…
Learn how to join offline and online data in Google Analytics – then create awesome remarketing lists that generate revenue.
Online travel agencies are keen to grab a chunk of the market since the outlook is largely positive. PhoCusWright estimates that the share of online channels in travel bookings will rise from 41% in 2012 to 43% by 2015.
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now
What the spread of analytics in hockey means for the Blackhawks
Second City Hockey
If it wasn’t already official, the news on Tuesday made it abundantly clear throughout hockey: the Analytics Era is on.
Wall Street Journal (blog) Startup Voyat Looks to Hotel Wi-Fi Sign-Ins for Marketing Opportunities Wall Street Journal (blog) Connected to a guest’s Facebook account after they leave, the hotel knows more about the guest in order to tailor specific…