Mobile and self-service customer support aren’t yet a reality at the great luxury hotels of today. This is in spite of the expectations of today’s customers, and of the dominant customers of the very near future: the uniquely large millennial generation of customers: young people born 1980-2000 who will soon […]
Embracing Mobile Apps for Luxury Hotels Should Mean Adding New Services Instead Of Taking Employees Away From Serving Their…
Uber’s most important innovation is the way it prices its services. But that innovation has not been unreservedly welcomed by customers. They’re wrong.
Uber Prices Its Services Dynamically. Their Smart Algorithm Is Thought To Maximize Revenues But Also To Boost and Balance Its Own Car Fleet With The Market Demand
With more & more B2Bs using content marketing, inbound marketers must evolve. Exploiting technologies like eye tracking is part of this evolution.
Eye Tracking Technologies Will Become More & More Important For Advertisers and Publishers As Google Glass-like Tools Get Traction
Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on.
Why Most Companies Fail to Get a Good Social Media ROI: They Tend to Underestimate The Fact That Creating Good Content Takes a Lot of Time and Efforts in Order to Obtain and Deserve the Scarce Attention That Their Customers May Eventually Grant Them
According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. What exactly are travelers looking for? What’s popular? What content are they watching? Here’s what we found.
Travelers want to do more than just watch videos on YouTube; they want to connect with creators and brands. In 2014 year to date, subscriptions to…
Since marketers are beginning to understand and ask questions of the complex digital advertising space (they have to) in a lot more depth and beginning to demand greater transparency to enable them to make more informed, savvy decisions when it comes to digital spend, there has been a lot of talk about the disintermediation of agencies.
It’s true, even for those of us working in the Adtech industry, the impact that technology is having…
Seventy percent of all mobile searchers have called a business directly from search ads! See how this "call to action" should be implemented
The emergence of mobile platforms, online reviews and the sharing economy are forcing hoteliers to face the facts when it comes to technology: waiting for tomorrow’s technology to arrive doesn’t guarantee success. Hoteliers must seize today’s opportunities to keep up with OTAs
Hoteliers have to face the facts when it comes to technology: Stay on top of it, or fall behind.
With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay.
* Reviews matter – business travelers look to the reviews to assess what their experience will be like. If the review is positive or negative they want to know why.
* Loyalty matters – Business travelers will put up with “good enough” or “OK” if they can get their…
Expedia plans on undertaking the complex task of shopping for travelers while they sit back, and inform them when their travel preferences are ready.
_1. The process we are seeing for for booking is getting considerably more complex. We see our users now shop across more sites than ever before.
_2. People are shopping more because there is so much data available to them from so many more sources.