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Is Airbnb a Distribution or Hospitality Company? | Travel Research – Industry Events – PhoCusWright Conference

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HotelTonight Users Will Be Able to Book up to 7 Days Out

HotelTonight is pivoting away from its famous, signature same-day booking model to a more flexible one, where users can book up to seven days out.

Source: www.tnooz.com

Beta-testing is set to launch this week. HotelTonight is adopting an approach that’s closer to the one long-championed by online travel agencies (OTAs). It reminds me of RatesToGo.com business model change…

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Google Now Lets Travelers Know When Flight Prices Drop

Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can t

Source: searchengineland.com

Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight.

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Brand Challenge: Is There a ‘Recipe’ for Going Viral? “Meet Consumers’ Expectations, or Become Irrelevant.”

Digitally savvy brands that meet consumers on their own terms can drive greater engagement, write Google’s Kelli Wasuri and Gopi Kallayil.

Source: knowledge.wharton.upenn.edu

In the digital world, consumers don’t want to be ambushed by advertising; instead, they expect brands to advertise to them only when they grant brands permission to do so. Consumers expect brands to deliver something valuable in their messaging, whether its entertainment, education, or utility. And lastly, consumers know they have the power to amplify a brand’s message, and they expect to actively participate in doing so.  

The message is clear — to be successful in the digital era, brands must listen to the demands of their consumers when marketing to them: “Meet our expectations, or become irrelevant.”

Brand Challenge: Is There a ‘Recipe’ for Going Viral? “Meet Consumers’ Expectations, or Become Irrelevant.” Read More »

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