Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its initial complexity.
Good tips and explanations on how to build a cost-effective customizable Marketing Automation platform in order to boost revenue and profits.
Travel Flash Report. Online travel’s never looked so mobile. SEPTEMBER 2014
21% of Hotel Bookings Are Made On A Smartphone Or Tablet and this doesn’t include in-app sales, which add up to a significant share of incremental bookings made on mobile devices – about 12% of mobile conversions in June.
OTAs’ bookings climb by 50% throughout the season in Europe and the US. But the value of those bookings falls by 19%. For hotel…
Rue La La’s "virtual boutiques" offer products for a limited time – typically only two or three days – before customers may no longer purchase the products. Correctly pricing these items is challenging, since the company has never sold the majority of these products before. In the past, more than 50 percent of products quickly sold out, suggesting that the price was too low. For other products, the price may have been too high,…