Marketing Online

How To Build Your Marketing Automation Platform To Increase Revenue With a Small Budget

Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its initial complexity. Source: www.slideshare.net Good tips and explanations on how to build a cost-effective customizable Marketing Automation platform in order to boost revenue and profits.

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2014 Travel Report: 21% of Hotel Bookings Are Made On A Smartphone Or Tablet

Travel Flash Report. Online travel’s never looked so mobile. SEPTEMBER 2014 Source: www.slideshare.net 21% of Hotel Bookings Are Made On A Smartphone Or Tablet and this doesn’t include in-app sales, which add up to a significant share of incremental bookings made on mobile devices – about 12% of mobile conversions in June.  OTAs’ bookings climb by

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Demand Forecasting and Price Optimization In “Flash” Retail

Source: www.youtube.com Rue La La’s "virtual boutiques" offer products for a limited time – typically only two or three days – before customers may no longer purchase the products. Correctly pricing these items is challenging, since the company has never sold the majority of these products before. In the past, more than 50 percent of products quickly

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