Learn how to integrate a successful SEO strategy into your customer’s buying journey.
Author and Internet marketing expert Pam Neely shows you how to interpret search intent.
1) Check the bounce rate of your pages
2) Check your click-through rates
3) Compare your internal search queries to the queries the search engines are sending you
4) Use SEMrush to see which keywords your competitors are getting traffic from, and which keywords they are bidding on
5) Try out the keyword database at Zenya.com, where they have categorized 600 million keywords by search intent.
6) Do a survey
7) Begin with the end in mind
Leverage the psychology of desire and you’ll increase landing page conversions. Successful brands are already doing it – here’s how you can do it too.
To create desire for your product, you need to:
– show people how using your product or service will either reduce pain or increase pleasure in their lives
– reassure them that is a perfectly acceptable behavior to undertake.
Airbnb creates desire for their service by using beautiful product images. By using professionally-shot photographs that showcase the properties at their absolute best, they increase individual incentive to stay at one.
-> Adding appealing images, Airbnb increases expected pleasure/perceived quality and social approval for these non conventional accommodations.
Aug. 18 (Bloomberg) — Airbnb, the site upending the hotel industry, is the darling of the sharing economy. Can the old-world hotel industry do anything to h…
TripAdvisor has revealed a new study shoeing the key factors that drive engagement from travellers researching places to stay on the website’s property pages. The study analysed data such as the number of reviews, management responses, and photo and video content across a sample of hotel and B&B pages to reveal which factors most encourage …
Properties that respond to over 50 percent of their reviews increase their likelihood of…
Starwood today announced an expansion of its SPG loyalty program that gives meeting and travel planning professionals the ability to earn points for bookings.
Essencially, Starwood will try to "influence" the key decision makers in business travel, by awarding them with personal benefits for what they do at work.
Therefore, this is an update of an old (and evergreen) sales technique that now moves from "tacit to explicit"…
If you’ve ever tried to book a flight during February’s school vacation weeks, or a hotel in Arizona in August, you’ve seen demand-based pricing in action. In some cities, even parking meters adjust their prices based on how many spots are left on a block.
Now a San Francisco startup, Beyond Pricing, is bringing demand-based pricing to people who rent out their homes — or just spare rooms — through Airbnb. The free service adjusts…
Learn how to join offline and online data in Google Analytics – then create awesome remarketing lists that generate revenue.
Online travel agencies are keen to grab a chunk of the market since the outlook is largely positive. PhoCusWright estimates that the share of online channels in travel bookings will rise from 41% in 2012 to 43% by 2015.
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now