Marketing Online

Lloyd Alexander has some great information about Marketing Frameworks for your Startup. Check out his post! Source: www.semrush.com The frameworks included we’ll help you make a growth strategy, select traction channels, and influence your customers’ behavior.

Source: insidesearch.blogspot.com.es The Google Now app will show users updates from their favorite apps, too. At launch, Google is offering relevant information from over 40 applications, in order to show things like “last-minute hotel deals” or If you’re planning a trip and looked up places to stay on your Airbnb app but couldn’t make up your mind, you’ll

Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts … Source: www.practicalecommerce.com In statistical analysis, a cohort is a group of people or subjects who all share some time-bound event, characteristic, or experience. Google has added a basic cohort analysis

Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online. Source: ehotelier.com According to the data gathered from the 1,500+ user US AppOptix Android panel just 17% of travelers that used an airline app have also used a hotel app.

Uber is committed to ensuring riders have a safe, reliable and hassle-free way to move around their city. Sometimes we see such high demand that the number of available cars gets tight. During this time, dynamic pricing will automatically go into effect to… #montreal #pricing #pricingupdates Source: blog.uber.com Uber has recently explained how they prevent

Uber won’t charge more than 2.8x the normal rates; Lyft will top out at 3x a normal fare. Source: time.com

Demystifying SEO with experiments Source: engineering.pinterest.com There are hundreds of different ways to do SEO, including sitemaps, link-building, search-engine-friendly site design and so on. The best strategy for successful SEO can differ by product, by page and even by season. Identifying what works best for each case helps us move fast with limited resources.

Does e-commerce decline on days when TV viewership surges, or do people multitask and shop while they watch? Source: knowledge.wharton.upenn.edu Does e-commerce decline on days when TV viewership surges? Or, on the other side of the coin, will people spend more money shopping online if, for example, the big game turns into a boring blowout,

We’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations & tools. Source: blog.kissmetrics.com Very good summary of articles, tools and other resources on Google Analytics.

Gain a deeper understanding of what’s really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains. Source: moz.com Hotel Marketers should think less about all the elements that might have a second-order or purely correlated effect on Google’s rankings, rather than just