According to Google Search data, “staycations” are more popular than ever, and those looking to get away are escaping to unexpected destinations. For more insights into summer travel, check out the infographic.

Source: www.thinkwithgoogle.com

Where are people across the U.S. looking to stay this summer?
Hint: It’s closer to home than you think. The most popular hotel
destinations are often the ones just down your street. 

New York City is the most-searched destination for New YorkersWashingtonians…

We looked at Google data to see which summer trends are on the rise. From the best BBQ to the most sunburned states, here’s what’s heating up and what it might mean for marketers.

Source: www.thinkwithgoogle.com

During summer travel season, searches for hotels go up. While we’re seeing a general shift to mobile, this shift grew 86% faster in the summer months than any other time last year. People are looking for everything…

Bing’s Duane Forrester lists in order the priorities site owners should invest in for better search rankings.

Source: www.stonetemple.com

Takeaways:

Content is Still King: If you’re a searcher coming in and looking at something and you don’t have a high degree of confidence in it, the most logical thing that’s going to happen is, you’re going to go back. Remember, the finite size of a page is known. It’s easy to understand how long…

Beyond the sexy headlines and stock gains and losses behind Expedia Inc. seeking to acquire Orbitz Worldwide for $1.6 billion and grabbing Travelocity for

Source: skift.com

It probably means that it is time to accelerate hoteliers efforts to get travelers to book directly on their own websites…

Rocketmiles, a Chicago startup that offers airline miles in exchange for hotel bookings, reportedly will be acquired by Priceline Group for about $20 million, likely as a way to start a loyalty program.

Source: www.chicagotribune.com

Loyalty and incentives: the new battle field for the hotel customers

Learn how to use the Google Analytics Cohort report to learn about your users.

Source: cutroni.com

Cohort analysis is a useful way to understand how groups of users perform based on a common date attribute. With the Cohort reports we can analyze important ecommerce-specific metrics like Revenue per User, Transactions per User and total Revenue and so on.

Learn how you can use surveys to grow your business by capturing insights that can inform your A/B testing, product development, and marketing strategies.

Source: qualaroo.com

Though online surveying is just one of many ways you can collect feedback from users, we’ll be spending most of our time dealing with this form of surveys. That’s not to say that other methods don’t have their merits, but for online businesses looking to collect feedback…

Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your digital strategy.

Source: www.kaushik.net

Read the ultimate guide for learning how to do amazing competitive intelligence analysis and lear how to proactively identify which of your competitor’s strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself.

Leverage conversion research when embarking on a redesign project to minimize risk and optimize business results.

Source: www.nngroup.com

Before you throw out the old and bring in the new, read these suggestions and make sure you have solid evidence that doing so is necessary to achieve user-centered goals.

Never make radical changes when minimal adjustments will suffice. Be aware of your own cognitive biases (your users think differently)Consider the cost of switching users to a new interface.Are…

Imagine you are the in-charge of finance department at Hogwarts. So one fine day, while you are practicing the spells, Dumbledore walks in to your office and

Source: chandoo.org