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      Staycations: The Most Popular Destination This Summer Is Down Your Street, Says Google

      febrero 22, 2015 /
      Marketing Online

      According to Google Search data, “staycations” are more popular than ever, and those looking to get away are escaping to unexpected destinations. For more insights into summer travel, check out the infographic.

      Source: www.thinkwithgoogle.com

      Where are people across the U.S. looking to stay this summer?
      Hint: It’s closer to home than you think. The most popular hotel
      destinations are often the ones just down your street. 

      New York City is the most-searched destination for New YorkersWashingtonians…

      Read more »

      Google Reports that Mobile Travel Searches Grew by 86% in the Summer

      febrero 22, 2015 /
      Marketing Online

      We looked at Google data to see which summer trends are on the rise. From the best BBQ to the most sunburned states, here’s what’s heating up and what it might mean for marketers.

      Source: www.thinkwithgoogle.com

      During summer travel season, searches for hotels go up. While we’re seeing a general shift to mobile, this shift grew 86% faster in the summer months than any other time last year. People are looking for everything…

      Read more »

      5 Keys to Improving Search Rankings with Duane Forrester

      febrero 22, 2015 /
      Marketing Online

      Bing’s Duane Forrester lists in order the priorities site owners should invest in for better search rankings.

      Source: www.stonetemple.com

      Takeaways:

      Content is Still King: If you’re a searcher coming in and looking at something and you don’t have a high degree of confidence in it, the most logical thing that’s going to happen is, you’re going to go back. Remember, the finite size of a page is known. It’s easy to understand how long…

      Read more »

      Expedia and Priceline Growth Worries Independent Hotels

      febrero 20, 2015 /
      Marketing Online

      Beyond the sexy headlines and stock gains and losses behind Expedia Inc. seeking to acquire Orbitz Worldwide for $1.6 billion and grabbing Travelocity for

      Source: skift.com

      It probably means that it is time to accelerate hoteliers efforts to get travelers to book directly on their own websites…


      Priceline to Acquire Chicago OTA Startup Rocketmiles

      febrero 20, 2015 /
      Marketing Online

      Rocketmiles, a Chicago startup that offers airline miles in exchange for hotel bookings, reportedly will be acquired by Priceline Group for about $20 million, likely as a way to start a loyalty program.

      Source: www.chicagotribune.com

      Loyalty and incentives: the new battle field for the hotel customers


      Understanding The Behavior of your Website Users Based on a Common Date Attribute With Google Analytics

      febrero 11, 2015 /
      Marketing Online

      Learn how to use the Google Analytics Cohort report to learn about your users.

      Source: cutroni.com

      Cohort analysis is a useful way to understand how groups of users perform based on a common date attribute. With the Cohort reports we can analyze important ecommerce-specific metrics like Revenue per User, Transactions per User and total Revenue and so on.


      The Marketer’s Guide to Surveying Users Online (PDF Download)

      febrero 10, 2015 /
      Marketing Online

      Learn how you can use surveys to grow your business by capturing insights that can inform your A/B testing, product development, and marketing strategies.

      Source: qualaroo.com

      Though online surveying is just one of many ways you can collect feedback from users, we’ll be spending most of our time dealing with this form of surveys. That’s not to say that other methods don’t have their merits, but for online businesses looking to collect feedback…

      Read more »

      Competitive Intelligence Analysis: How to Learn From Your Competition’s Marketing Strategies

      febrero 10, 2015 /
      Marketing Online

      Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your digital strategy.

      Source: www.kaushik.net

      Read the ultimate guide for learning how to do amazing competitive intelligence analysis and lear how to proactively identify which of your competitor’s strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself.


      When is it Time for a Radical Website Redesign or for an Incremental Change?

      febrero 10, 2015 /
      Marketing Online

      Leverage conversion research when embarking on a redesign project to minimize risk and optimize business results.

      Source: www.nngroup.com

      Before you throw out the old and bring in the new, read these suggestions and make sure you have solid evidence that doing so is necessary to achieve user-centered goals.

      Never make radical changes when minimal adjustments will suffice. Be aware of your own cognitive biases (your users think differently)Consider the cost of switching users to a new interface.Are…

      Read more »

      How To Do a Cost Benefit Analysis in Excel

      febrero 03, 2015 /
      Marketing Online

      Imagine you are the in-charge of finance department at Hogwarts. So one fine day, while you are practicing the spells, Dumbledore walks in to your office and

      Source: chandoo.org


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