Marketing Online

Ryanair is promising “a big investment in digital and a big investment in data” as it enters the second year of its “Always Getting Better” approach. Source: www.tnooz.com A number of initiatives were mentioned, including but not limited to, and will be held by the end of 2015: A native app for IoS and Android, […]

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a psychological framework for reducing friction. Source: unbounce.com According to Fogg’s model, behavior occurs with the presence of three elements: motivation, ability and triggers. When the expected behavior doesn’t take place, it means that one of the three

Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for hotels in the relevant city. Source: searchengineland.com Listed just under the city’s weather info, Google’s knowledge graph for city searches now includes the city’s average hotel star rating, costs, and a link to “View hotels.”

If you have multiple pages from the same domain appearing in Google\’s search results they will count as a single impression. Source: folwd.com “…impressions looks at the site, not at the URLs. So if you have a query where we show 3 URLs from your site, the old one counted that as 3 impressions, while

A new study by Barilliance indicates that up to 31% of ecommerce site revenues were generated from personalised product recommendations during Q4 2014. Source: econsultancy.com The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers. Above the fold recommendations were

Source: googleblog.blogspot.de 85% of People Select One of the Best Flight Results When Offered on Google Flights

Google isn’t just dominating search, but digital advertising across the board. Source: searchenginewatch.com

TripAdvisor is starting to use the assets from some of its recent acquisitions with the launch of what it calls a “Neighbourhoods” service. Source: www.tnooz.com

Expedia’s recent acquisitions might make it the biggest fish in the pond, but Priceline Group appears to have its sights set on growing the pond itself. Source: www.travelweekly.com Most of Expedia’s strategy is focused on defending the US market, whilst Priceline’s growing focus is on technology, new markets and products.

Get your social media platforms optimized with the right image sizes and stand out from the crowd. Source: www.digitalinformationworld.com