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Study: At upscale hotels, guest acquisition costs are devouring room revenue growth – Tnooz

Between 2009 and 2012, guest acquisition costs for 104 North American luxury hotels was about the same as revenue growth (23%), says a study by HAMA. Source: www.tnooz.com The hotel distribution model has evolved in the digital era. Hotels have been ceding control of sales and marketing to a host of third parties. Today, third-parties

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Ritz-Carlton’s Big Announcement And The Luxury-Mobile Paradox

Mobile and self-service customer support aren’t yet a reality at the great luxury hotels of today. This is in spite of the expectations of today’s customers, and of the dominant customers of the very near future: the uniquely large millennial generation of customers: young people born 1980-2000 who will  soon […] Source: www.forbes.com Embracing Mobile

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Uber’s Most Important Innovation Isn’t A Car Service: It’s the Pricing Algorithm | MIT Technology Review

Uber’s most important innovation is the way it prices its services. But that innovation has not been unreservedly welcomed by customers. They’re wrong. Source: www.technologyreview.com Uber Prices Its Services Dynamically. Their Smart Algorithm Is Thought To Maximize Revenues But Also To Boost and Balance Its Own Car Fleet With The Market Demand

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How to Exploit Eye Tracking Technology to Improve User Experience | Kwasi Studios

With more & more B2Bs using content marketing, inbound marketers must evolve. Exploiting technologies like eye tracking is part of this evolution. Source: www.kwasistudios.com Eye Tracking Technologies Will Become More & More Important For Advertisers and Publishers As Google Glass-like Tools Get Traction

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The Greatest Misconception in Content Marketing – Whiteboard Friday

Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on. Source: moz.com Why Most Companies Fail to Get a Good Social Media ROI: They Tend to Underestimate The Fact That Creating Good Content Takes a Lot of Time and

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Disintermediation – The (not so) Secret Agency Dilemma – AudienceScience

Since marketers are beginning to understand and ask questions of the complex digital advertising space (they have to) in a lot more depth and beginning to demand greater transparency to enable them to make more informed, savvy decisions when it comes to digital spend, there has been a lot of talk about the disintermediation of

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