Uber often defends its “surge” price increases by explaining capitalism, but it took a new tack after a controversial surge in London. The city was gripped by a…
Uber’s chart also showed that a £19 cab far could’ve run as high as £32.50 when surge pricing hit 2.5X in the AM (it went as high as 2.9X). Uber said that it provides users with a clear warning about surge pricing, and offers the option of waiting for it to go down. It also reminded everyone that “no one has to travel when surge pricing is in effect – it’s entirely your choice.” Still, other see it differently. A London mayoral candidate told the Guardian, “Uber may be very clever with their ‘dynamic demand,’ but it still looks like a rip-off when you are struggling to get to and from work while the tube is out of action.”
Booking.com, the OTA giant, has debuted 5,000 homestay listings — separate from its other vacation rental offerings.
If Booking.com is committed to the “homestay” category, it is entering the turf of Airbnb, the current market leader in short-term rental customers.
“Homestays” is now a category that Booking.com users can filter on. It’s distinct from “Apartments,” “Holiday homes,” “Villas,” “Guest houses”, “Bed and breakfasts,” “Hotels (with kitchen),” and “Hostels.”
Significantly, Booking.com is not requiring a credit card in advance to secure a homestay in many of the listings Tnooz saw. That makes it different from many Airbnb listings.
Learn how to design Facebook ads that get results. View the best examples, tips and advice.
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It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep
These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.
So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.
Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.
A comprehensive guide for ranking well in local search when you are managing multiple business locations. Most of these best practices are both good for single and multi-location businesses.
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Large amounts of travel planning, and particularly travel buying, now occur on digital channels in the UK. It’s little wonder, then, that the travel industry accounts for a large proportion of digital ad spend.
See the results from the world’s largest accommodation and traveler survey, brought to you by TripAdvisor. See it on Scoop.it, via Hotel Marketing & Revenue Strategies
Airbnb is having a real financial impact on the hospitality industry, and it’s time for incumbents to acknowledge and meet the challenge. Francesco Canzoniere’s insight: According to a recent report from Boston University, a 10% increase in Airbnb supply results in a 0.35% decrease in hotel room revenue, which translates into a 13% impact on revenue in Austin, Texas, which is home to the highest Airbnb supply. This study also found that lower-priced hotels…