For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.
Airlines are creating differentiated products and services offers in order to improve…
Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its initial complexity.
Good tips and explanations on how to build a cost-effective customizable Marketing Automation platform in order to boost revenue and profits.
Travel Flash Report. Online travel’s never looked so mobile. SEPTEMBER 2014
21% of Hotel Bookings Are Made On A Smartphone Or Tablet and this doesn’t include in-app sales, which add up to a significant share of incremental bookings made on mobile devices – about 12% of mobile conversions in June.
OTAs’ bookings climb by 50% throughout the season in Europe and the US. But the value of those bookings falls by 19%. For hotel…
Rue La La’s "virtual boutiques" offer products for a limited time – typically only two or three days – before customers may no longer purchase the products. Correctly pricing these items is challenging, since the company has never sold the majority of these products before. In the past, more than 50 percent of products quickly sold out, suggesting that the price was too low. For other products, the price may have been too high,…
A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report.
Travelers did about 45% of their searches on smartphones and tablets — not just on desktop computers. Half of those who use their smartphone for leisure travel inspiration ultimately book another way, such as by making a call or using a desktop…
User Experience Magazine – The Magazine of the User Experience Professionals Association
Hotel companies have revamped their loyalty programs to include more than just points-based rewards.
Developing "loyalty" implies taking care of customers constantly, by improving their hotel experience over time. Repeating business must be the result of customers that keep enjoying your services and not the result of getting these services for less.
Learn the six step process that covers data capture, reporting, analysis for your mobile initiatives, and understand how to monetize cross-device behavior.
This post from Avinash Kaushik, Digital Marketing Evangelist at Google, is a very good explanation on how to approach mobile application and mobile website separately in 6 steps:
Step 1: Tag every shared link with campaign tracking parameters.
Step 2. Tag your mobile website. GTM FTW!
Step 3. Dive into Mobile Reporting and Analysis.
Step 4. Dive into…
One thing we hear a lot of in the hotel industry is that service and customer experience is where it begins and ends.
IHG is seeing direct benefits to the bottom line with mobile bookings delivering $611 million in revenue in 2013 – a doubling on sales via mobile the previous year.
Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their sites such as free shipping