March 2015

eCornell Study Argues for a Firm, Strategic Approach to Hotel Pricing

This study explores the effects of competitor pricing levels on relative revenue on a sample of over 4,000 hotels in Europe over a ten-year period (2004–2013). Hotels  in this European sample, which included both independent and chain-affiliated properties, achieved higher revenue per available room (RevPAR) than direct competitors when they positioned their hotels with comparatively higher […]

eCornell Study Argues for a Firm, Strategic Approach to Hotel Pricing Read More »

eCornell Study Argues for a Firm, Strategic Approach to Hotel Pricing

Executive Summary: This study explores the effects of competitor pricing levels on relative revenue on a sample of over 4,000 hotels in Europe over a ten-year period (2004–2013). Hotels  in this European sample, which included both independent and chain-affiliated properties, achieved higher revenue per available room (RevPAR) than direct competitors when they positioned their hotels with

eCornell Study Argues for a Firm, Strategic Approach to Hotel Pricing Read More »

Google Universal Analytics: Best Strategy & Implementation Tips

The holy grail of smart business decisions is a single view of the customer, from a single source of truth. Learn how to do that with Google Analytics! Francesco Canzoniere’s insight: Here’s a run-down of what this epic article we’ll cover:   + Universal Analytics: Why don’t you love it more? + Universal Analytics: Why does your

Google Universal Analytics: Best Strategy & Implementation Tips Read More »

Google Universal Analytics: Best Strategy & Implementation Tips

The holy grail of smart business decisions is a single view of the customer, from a single source of truth. Learn how to do that with Google Analytics! Francesco Canzoniere’s insight: Here’s a run-down of what this epic article we’ll cover:   + Universal Analytics: Why don’t you love it more? + Universal Analytics: Why does your

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What Deep Learning and Machine Learning Mean For the Future of Search Engine Marketing

In today’s Whiteboard Friday, Rand explores a future marked by machine learning, where Google’s ranking algorithm updates itself based on potentially countless inputs. Source: moz.com The idea is that in the future even the factors of the search engines’ algorithm aren’t given by human beings. The machine is getting to figure this stuff out itself,

What Deep Learning and Machine Learning Mean For the Future of Search Engine Marketing Read More »

What Deep Learning and Machine Learning Mean For the Future of Search Engine Marketing

In today’s Whiteboard Friday, Rand explores a future marked by machine learning, where Google’s ranking algorithm updates itself based on potentially countless inputs. Source: moz.com The idea is that in the future even the factors of the search engines’ algorithm aren’t given by human beings. The machine is getting to figure this stuff out itself,

What Deep Learning and Machine Learning Mean For the Future of Search Engine Marketing Read More »

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