January 2015

Gain a deeper understanding of what’s really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains. Source: moz.com Hotel Marketers should think less about all the elements that might have a second-order or purely correlated effect on Google’s rankings, rather than just […]

TripAdvisor has acquired Netherlands-based restaurant and booking services IENS and SeatMe. Source: www.tnooz.com The team at TripAdvisor’s previous foray into the restaurant, La Fourchette, will lead the integration. French brand La Fourchette was acquired by TripAdvisor in May 2014.

Pairing the right sound with the right brand can reap rewards for marketers — but today’s savvy consumers will also pick up mismatches instantly. Source: knowledge.wharton.upenn.edu “If a picture is worth a thousand words, then the right sound at the right moment might be worth a thousand pictures.” Consumers will interact with screens less and

These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? Source: www.clickz.com 3 tools to help with implementation of Analytics: 1. Google Analytics In-Product Diagnostics – Quickly Understand Issues With Your Account2. Google Tag Assistant – See Tags of Any Site

Electrolux VP Yasushi Kusume explains what’s really going on in our heads when we decide to choose one brand over another, and how to make sure that customers choose yours. Source: designcouncil.org.uk ‘Most of the time, your brain favors speed, interpreting events based on rules of thumb that are easy to apply, but not always logical.’  This idea