Thomas Cook Group is aiming for 50% web penetration by 2015.
The digital transformation of the business is not getting the attention it deserves. Green was the driving force behind the modernisation of Thomas Cook, and it appears that everything is now place for it to reach the tipping point of 50% for web penetration during the next year.
A growing number of companies are using natural language processing technology to analyze and enrich their data. This article looks at five leading NLP service providers that offer API integration.
Natural language processing, or NLP, refers to a field of technology focused on the application of algorithms and mathematical models to analyze human language. Its use has grown sharply as companies grapple with data volumes that make it virtually impossible to…
Europe is undoubtedly one of global tourism’s heavyweight contenders when it comes to international travel. Research from the United Nations World Tourism Organisation (UNWTO) showed that 563 million people visited Europe in 2013, which helped amass $489 billion in tourism receipts, making the content the highest performer in the world in both areas.
The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.
The question is“How can I easily incorporate these techniques into my content for higher rankings?”
The purpose of this post is to provide a simple framework for on-page topic targeting in a way…
Google’s exciting Material Design has been a rapidly growing trend amongst designers this year and in this post we take a deep dive into it’s purpose and how it will positively affect the UI design process.
Material Design is a design language created for Google Android’s new OS which was announced in Summer 2014. Although the spec primarily focuses on touch-based mobile app design it should be possible to extrapolate…
Booking.com seeks to become a tech provider for hotels and its work for Marriott brands’ websites is a harbinger of what’s going to happen next.
When users visit Marriott.it and click the search button they navigate to a Marriott-branded site powered by Booking.com where they can continue searching and booking in Italian.
It wouldn’t be hard to envision that Booking.com could transition from powering search and booking in foreign languages for hotels,…
With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.
The author has created a framework that covers eight types of possible metrics. Keep in mind that not all of these metrics apply to all types of content. The framework…
Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to
These posts offer tips, tricks, and insights that could help you start your 2015 campaigns with a bang.
Priceline has been kicking it up into another gear over the past year, locking in acquisitions in a bid to improve the ultimate traveler experience.
The company appears to be entering a new phase of growth, moving from simply connecting the world’s hotels to stepping into personalization and end-to-end customer experience management. It’s no longer sufficient to just serve inventory; the company sees its role more as a place that not…
Amazon is poised to launch its own travel service, featuring drive markets for independent hotels and resorts, Skift has learned.